DESCRIPTION

Packaging Design

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DESIGNED FOR

University Project

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DATE

2019

For this project I set out to repackage a low-quality existing packaging in order to compete better on the shelves of a given supermarket and also to be more environmentally conscious. I chose a packet of Krema Nut Mix and designed a bright package that for three nut mixes.
 

Printed on to recycled cardboard with 3 spot colour inks and constructed without the use of adhesive, this redesign promotes the nostalgic unique selling point of the brand.