Milo Drink Redesign

DESCRIPTION

Logo and Packaging Design

 

DATE

2020

Milo is a chocolate/malt ‘energy’ drink that I grew up drinking all the time, but I’ve always found their branding to be a bit of a confusing mix between the ‘sports energy’ and ‘chocolate milk’ feel. Keeping their iconic green and dynamic feel, I redesigned their logo to a more updated and less cluttered design and made a lively pattern to complete a packaging design. The can design portrays 'energy' without the direct imagery of sports that they tend to place on the front of their cans. A chocolate malt milk with a twist for sure!

I was fortunate enough to have this design featured in the 'Favourite Design' 2020 Annual. :)