DESCRIPTION

Branding

DESIGNED FOR

Extreme Sports Channel

 

DATE

2018

RAW Extreme Sports

TV Channel Branding

As part of a university project, I constructed and branded an entire TV Channel. RAW is an Extreme Sports channel that shows uncut, behind-the-scenes footage of extreme sports athletes' every day lives. I designed a logo and hand printed it using lino to create the desired rough and gritty texture, and constructed the entire brand around this, designing and producing on-screen frames, idents, promotional material and a full brand guidelines book.

logo v4 andys kerning.png
raw 1.2.4.jpg
raw 1.1.jpg
raw 2.2.jpg
raw 2.1.jpg
raw 1.5.1.jpg
raw 1.4.jpg
raw 1.3.jpg
raw 3.5.jpg
raw 3.3.jpg
guidelines mockup 2.png
raw 3.2.jpg
guidelines mockup 1.png