DESCRIPTION

Branding & Packaging

DESIGNED FOR

Beverage Company

 

DATE

2019

'Sesura'

Branding & Packaging

As part of an introductory brief to a recent internship, I was challenged with creating branding and packaging for a new unique beverage. I came up with the concept of a drink designed to provide a pause and time for reflection in hectic lives. The logo features hand-drawn cherry blossom trees and a pause symbol within the negative space between them.

 

"Sesura" comes from the word "caesura"; a meaningful pause (in poetry).

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