While studying in the US, I participated in a group project sponsored by the E&J Gallo winery in California. They challenged us to create a new wine product targeted towards 'Gen Z' to boost their interest in wine as a choice of alcohol. Our group decided to brand a pinot noir rosé that would accompany the perfect brunch, showcasing a lifestyle that resonated with our target market and allowed us to design a fresh and exciting bottle for 'Soleil Rosé'. We also designed 'Point of Sale' posters and online advertisement images.