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DESCRIPTION
Logo and Rebrand
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DESIGNED FOR
Woolworths
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DATE
2018
Woolworths Rebrand
A university branding project challenged me to rebrand a 'dead brand' so it could compete in a current market. I was given Woolworths and decided to play with the pick'n'mix element that it was known for, creating a pick'n'mix gift hamper store and service. I placed this brand in a higher end market than the original Woolworths and advertised it as a store and service for creating bespoke, customisable and high quality gift hampers. I designed a suitable logo that would fit with the feel of the brand, its competitors, and is a combination of a heart, bow and 'W'.





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