Woolworths Rebrand

A university branding project challenged me to rebrand a 'dead brand' so it could compete in a current market. I was given Woolworths and decided to play with the pick'n'mix element that it was known for, creating a pick'n'mix gift hamper store and service. I placed this brand in a higher end market than the original Woolworths and advertised it as a store and service for creating bespoke, customisable and high quality gift hampers. I designed a suitable logo that would fit with the feel of the brand, its competitors, and is a combination of a heart, bow and 'W'.