DESCRIPTION

Logo and Rebrand

DESIGNED FOR

Woolworths

DATE

2018

Woolworths Rebrand

A university branding project challenged me to rebrand a 'dead brand' so it could compete in a current market. I was given Woolworths and decided to play with the pick'n'mix element that it was known for, creating a pick'n'mix gift hamper store and service. I placed this brand in a higher end market than the original Woolworths and advertised it as a store and service for creating bespoke, customisable and high quality gift hampers. I designed a suitable logo that would fit with the feel of the brand, its competitors, and is a combination of a heart, bow and 'W'.

final combination logo-01.png
gift box 2.jpg
wrapping paper.jpg
gift box 3.jpg
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